Unite on the Ice—and elevate your
brand on a statewide stage.
Hockey Day Minnesota 2027 presents a high-impact opportunity to position your brand in front of a large, engaged audience both on-site and across the state. As one of Minnesota’s premier hockey events, it delivers strong visibility through in-person attendance, media coverage, and a statewide television broadcast, creating meaningful exposure for businesses looking to align with a well-recognized platform.
Beyond the reach and exposure, this event brings together a passionate hockey audience and a strong regional presence in the Brainerd Lakes Area. Sponsorship allows your business to be part of a professionally executed, high-traffic event while supporting a community that takes pride in delivering a first-class experience. It’s a strategic way to grow your brand, connect with your audience, and be part of something that resonates across Minnesota.
Why Sponsor Hockey Day Minnesota 2027?
Unmatched Visibility : Align your brand with a premier event featuring youth, high school, college, and professional hockey, broadcasted and celebrated across Minnesota, the State of Hockey. Your business will gain exposure to a diverse audience of families, fans, and visitors.
Powerful Community Impact : Support a meaningful cause, as net proceeds will fund the expansion of Brainerd’s youth hockey programs, ensuring a lasting legacy for the next generation of players.
Drive Real Economic Energy : Engage with a surge of offseason visitors discovering the Brainerd Lakes Area as a year-round destination, driving business to local establishments and showcasing your commitment to our vibrant community.
Celebrate a Legendary Hockey Heritage : Connect with the rich hockey heritage of Brainerd, home to legends like Herb Brooks, Doug Woog, and others who’ve shaped the sport. Your sponsorship will help tell their stories and inspire future stars.
Sponsorship Benefits
High-impact logo placement across event signage, merchandise, and digital platforms
On-site activation opportunities to engage fans through experiences, displays, and hospitality
Recognition through statewide media coverage and promotional campaigns
Fully customizable sponsorship packages designed to align with your brand’s goals
Sponsorship Levels
Herbie: $200,000
Gold: $150,000
Silver: $100,000
Bronze: $50,000
Lakes Proud: $25,000
Blue Ox: $10,000
Warrior: $5,000
Racetrack: $2,500
Cabin Country: $1,000
